Atarim
Transforming WPFeedback into a Complete SaaS Collaboration Platform
Instantly comment on any design, from websites to graphics. Manage at scale and integrate your stack. Just click on any part to leave feedback and say goodbye to endless email/Slack chains.
Industry
SaaS Development / Cloud Infrastructure
Client
Atarim (formerly WPFeedback)
Engagement
End-to-end SaaS transformation
Outcome
$500K funding secured, scalable universal platform
Tech Stack
AWS, Chrome Extension, Slack, Jira, Asana
The Challenge
As a WordPress plugin, WPFeedback had limitations, particularly around payment flexibility, collaboration scope (limited to WordPress sites), and scalability.
It required a strategic transformation into a SaaS product with visual collaboration across all web platforms, advanced infrastructure, and seamless user experience.
01.
Expand beyond WordPress to any website type
02.
Shift to subscription-based payment model
03.
Enable visual collaboration across all web platforms
04.
Scale infrastructure for growth
Our Approach
Tech Emulsion partnered with Atarim to overhaul the platform from the ground up. We transformed WPFeedback from a WordPress plugin into a comprehensive SaaS platform, developing new capabilities and scaling the infrastructure to support universal web collaboration.
01.
Transition to a SaaS model with subscription-based payments
02.
Develop Chrome extension for feedback on various site types
03.
Expand feature set with kanban boards, WYSIWYG editor, notifications
04.
Add automation and integrations with Slack, Jira, Asana
05.
Create custom scraping solution for collaborative editing on external sites
06.
Scale AWS infrastructure with region-based load balancing and auto-scaling
The Solution: Technical Architecture & Key Features
Transition to SaaS Model: Transformed WPFeedback into a SaaS platform, enabling visual collaboration across all websites and shifting to a subscription-based payment model.
Chrome Extension: Developed a Chrome extension for feedback on various site types, expanding Atarim's adaptability.
Expanding Feature Set: Enhanced project management with tools like kanban boards, notifications, a WYSIWYG editor, and more, turning Atarim into a complete project management and feedback solution.
Automation & Integration: Added workflow automation and integrations with Slack, Jira, Asana, and other productivity tools.
Custom Scraping Solution: Created a web scraping feature for collaborative editing on external sites via a wildcard subdomain approach.
Infrastructure Scaling: Scaled the cloud infrastructure on AWS, with region-based load balancing, auto-scaling, and enhanced monitoring.
Client Review
Tech Emulsion worked with us for four years, delivering outstanding results. Due to internal changes, we had to end the contract, but their hard work and dedication were always evident. I highly recommend them for any future projects.
Atarim
Impact & Results
The transformation delivered measurable outcomes: Atarim successfully launched as a scalable SaaS, secured significant funding, and expanded to a universal project management tool with enhanced platform stability.
01.
Successfully launched Atarim as a SaaS, transforming the WordPress plugin into a scalable solution for universal web collaboration
02.
Helped secure $500K in funding by showcasing Atarim's innovative infrastructure and expanded capabilities
03.
Enhanced platform stability, decreasing latency and improving uptime through region-based load balancing and auto-scaling
Why This Matters
Tech Emulsion transformed Atarim from WPFeedback, a WordPress plugin, into a comprehensive SaaS platform—helping secure $500K in funding and expanding to a universal project management and visual collaboration tool for any website.