Digital Marketing Agencies
Find Out How Many
Leads Are Going Cold
Answer 5 quick questions. We'll score how much opportunity your current lead routing is leaking — nothing saved unless you ask us to.
Question 1 of 5
How quickly does a new lead typically get a first response?
FREE · 5 QUESTIONS · NOTHING SAVED UNTIL YOU ASK
Most agencies do not have a lead problem, they have a routing problem
Agencies spend heavily to generate leads and then hand them to a process that loses a share of them before anyone has a real conversation. This audit scores that process. It looks at five things that decide whether a lead becomes a call: how fast you respond, how leads reach a human, whether they are qualified first, how many channels they arrive from, and what happens outside office hours.
Response time is the one that moves the score most, because it is the one prospects notice. Someone enquiring with your agency is usually enquiring with two or three others on the same afternoon. The first substantive reply frames the conversation, and every hour after that costs you ground you cannot win back with a better proposal.
Channel count is the one most agencies underestimate. Leads arriving from a website form, LinkedIn, Calendly, referrals and ads tend to live in five different places with five different follow-up habits. That is where leads go quiet, not because anyone dropped the ball, but because no single place shows the whole picture.
Questions people ask about this calculator
What does the audit actually score?
Five parts of your intake process: first response time, routing method, qualification, channel spread, and after-hours handling. Each contributes to a single score, so you can see which part is dragging the rest down rather than guessing.
How fast is fast enough for a first response?
Minutes rather than hours for inbound enquiries. The exact threshold matters less than being first. If a prospect has contacted three agencies, the one that replies while they are still thinking about it sets the terms of the comparison.
Is automated routing not just an autoresponder?
An autoresponder confirms receipt. Routing decides who owns the lead, passes them the context, and escalates if nothing happens. The difference shows up in the leads nobody followed up on, which an autoresponder does nothing about.
Should we qualify leads before a human sees them?
It depends on volume. Below a certain flow, qualification costs you more in friction than it saves in time. Once your team is spending real hours on calls that were never going to close, a qualification step in front pays for itself.
What about leads that arrive at the weekend?
They are worth handling, because a prospect who enquires on a Saturday is usually comparing options and will have decided by Monday. Automated acknowledgement plus the ability to book a slot covers most of the loss without anyone working weekends.