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E-commerce & DTC Brands

New SKUs live in Shopify without the copy queue

We build a brand-trained description engine that takes a product spec sheet and generates SEO-optimised, on-voice descriptions formatted for direct Shopify publish.

Hire Us on Upwork

Sound familiar?

New SKUs sit in a staging area because the copy queue is backed up
You have 40 new products ready to launch. Your copywriter has a three-week backlog. Revenue is sitting in a Google Sheet waiting for copy that should take 10 minutes per SKU.
Descriptions are inconsistent across the catalog
Five products written by five different contractors. Different formats, different tones, different SEO structures. Your catalog looks like it was assembled from three different brands.
SEO optimisation is an afterthought
Product pages are the highest-intent pages on your site. If they are not ranking for 'best [product] for [use case]' queries, every organic visitor you could have had goes to a competitor.
Seasonal and promotional copy takes days to update across 200 SKUs
Holiday season. You need 'gifts for [persona]' copy across your full catalog. One person updating 200 product pages manually takes a week. A system does it overnight.

What we actually do

We train a description generator on your brand voice, tone guidelines, and best-performing existing copy. Feed it a spec sheet — dimensions, materials, use cases — and it returns SEO-optimised, on-brand descriptions ready to publish directly to Shopify.

What's included

Brand voice model trained on your existing catalog and tone guidelines
SEO keyword integration per product category
Shopify-formatted output (title, body HTML, meta description, alt text)
Bulk processing — 50 to 500 SKUs in a single run
Seasonal and promotional copy variant generation
Quality review workflow with approval queue before publish

How it works

Train

We ingest your best-performing existing descriptions to build the brand voice model.

Calibrate

We run a 20-SKU test batch and adjust tone, format, and SEO structure until the output matches your standard.

Process

We run your full backlog through the engine and deliver Shopify-ready output.

Scale

We hand you a workflow for ongoing new SKU processing and run bulk updates on demand.

The Meatery
AI Voice CRM, Shopify multi-tenant
Read the case study
From $2,000/mo

Includes brand model training and up to 200 SKU descriptions per month.

Frequently asked

Ready to get started?

Let's build your product description engine system

Hire Us on Upwork