E-commerce & DTC Brands

Lower fulfillment cost per order at every volume level

We build an order routing system that assigns each order to the cheapest fulfillment option based on your warehouse locations, carrier rates, and customer geography.

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The problem

Sound familiar?

Every order goes to the same warehouse regardless of where the customer is

You have two warehouses — one in New Jersey, one in Nevada. Customers in California are being shipped from New Jersey. You are paying for 3,000 miles of freight that a 300-mile ship could cover.

You have no visibility into fulfillment cost per order

You know total shipping cost at the month end. You do not know which orders are your most expensive to fulfill, which warehouse is underutilised, or which carrier is costing you most.

Manual routing decisions cannot scale past 200 orders a day

Someone on your ops team decides where each order ships from. This works at low volume. At 500 orders a day, every manual routing decision is a second of ops time multiplied by 500.

Carrier rate shopping happens once a year, not per order

You negotiated rates once and they have not changed. A per-order rate comparison across carriers would save 8 to 15% of your shipping cost, but no one has time to query rates per order manually.

The solution

What we actually do

We build a routing engine that evaluates each order against your warehouse inventory positions, real-time carrier rates, and customer geography. The cheapest valid fulfillment option is selected and the order is assigned automatically.

What you get

What's included

Multi-warehouse order routing engine with configurable assignment rules

Real-time carrier rate comparison at order placement (UPS, FedEx, USPS)

Inventory-aware routing — routes only to warehouses with stock

Customer zone optimisation — assign to warehouse closest to customer

Order splitting logic for multi-item orders across warehouses

Fulfillment cost analytics: cost per order by warehouse and carrier

The process

How it works

Map

We map your warehouse locations, carrier accounts, and current routing logic.

Model

We build the routing rules engine with your cost and speed priority settings.

Integrate

We connect to Shopify and your 3PL or warehouse management system.

Optimise

We review monthly routing reports and adjust rules as your volume and carrier rates change.

Proof it works

The Meatery

AI Voice CRM, Shopify multi-tenant

Read the case study

The offer

From $4,000 project

Scoped after discovery. Complexity scales with number of warehouses and carrier integrations.

Common questions

Frequently asked

01Does this work with 3PLs or only owned warehouses?

02How do you handle orders where no warehouse has full stock?

03Can we set rules beyond cost, like speed guarantees?

04What if a carrier's API is down?

05Is TechEmulsion based offshore?

Ready to get started?

Let's build your order routing logic system

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