E-commerce & DTC Brands

Stay across the business in 5 minutes every morning

We build an AI-generated daily briefing that lands in your inbox or Slack every morning with the top issues, anomalies, and decisions from the last 24 hours.

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The problem

Sound familiar?

You spend your first hour every morning catching up on what happened yesterday

Slack threads, email, Shopify notifications, support escalations. You read 40 messages before you make a single decision. An hour of the most valuable time in your day, gone.

Anomalies hide in the noise until they become crises

A return rate spike, a suppressed email segment, a fulfillment delay affecting one warehouse. It is in the data. Nobody looked at it. It becomes a customer complaint or a revenue miss.

Your team has context you do not

Your ops person knows about the inventory issue. Your support lead knows about the ticket spike. You find out in the weekly standup, five days late.

Weekly reports are backward-looking by the time they land

A Sunday report summarising the week is too late to act on Monday's decisions. You need a daily signal, not a weekly retrospective.

The solution

What we actually do

We build an AI briefing system that reads your Shopify, support, fulfillment, and ad data every morning, identifies the top anomalies and required decisions, and delivers a 5-minute summary to your inbox or Slack before 8am.

What you get

What's included

Daily briefing delivered to email or Slack before 8am

Top 3 anomalies from the last 24 hours with context

Yesterday's revenue vs. 7-day average

Open support escalations requiring founder awareness

Inventory items approaching reorder threshold

Ad spend performance vs. daily budget and ROAS target

One recommended action item per day

The process

How it works

Connect

We connect to Shopify, your support desk, fulfillment provider, and ad accounts.

Calibrate

We define the anomaly thresholds and KPIs that matter most to your daily decisions.

Launch

Briefings start arriving before 8am. We run a two-week calibration period to tune signal vs. noise.

Evolve

We add or remove signals based on your feedback and what you actually act on.

Proof it works

The Meatery

AI Voice CRM, Shopify multi-tenant

Read the case study

The offer

From $1,000/mo

The simplest way to stay across a growing DTC business without adding overhead.

Common questions

Frequently asked

01Is this a generic dashboard or a personalised report?

02Can we change what goes into the briefing?

03Does it replace the ops dashboard?

04Can it be sent to multiple people?

05Is TechEmulsion based offshore?

Ready to get started?

Let's build your founder briefing system

Hire Us on Upwork