Reactivate lapsed customers you already paid to acquire
We spot churn signals before customers go dark, then send win-back messages when they are most likely to return.
Last updated September 2026. US LLC in Wyoming. Our team works in your timezone.
The problem
Sound familiar?
Your lapsed list grows with no reactivation plan
You know who bought six months ago and never returned. Nothing chases them.
You wait until customers are fully lapsed
Win-back emails at 90 days get under 5% opens. The signal is at 45 days, while they are drifting.
One discount for every lapsed customer burns margin
A 20% code sent to someone who buys every 90 days anyway is wasted margin.
No visibility into which category lost them
A customer dropped your supplements but still buys apparel. A supplement offer is noise.
What do we actually do?
A churn model built from your Shopify purchase data flags customers in the 30-45 day drift window. Win-back sequences follow, with offers matched to churn risk.
What changed in 2026?
In 2026 acquisition costs on Meta and Google keep rising, so a customer you already paid for is the cheapest sale you can make. The signal shows at 30 to 45 days, not 90. Timed win-back beats a blanket 20% code sent to everyone.
What's included?
- Churn prediction model built on Shopify purchase history
- Drift detection at 30 and 45 days post-purchase
- Tiered incentives, discount depth matched to churn risk
- Email, SMS, and optional retargeting audience sync
- Category-level personalisation so the right products show
- Reactivation revenue dashboard vs. control group
How it works
01.
Model
We build a churn model from frequency, recency, and category.
02.
Segment
We set drift and lapsed thresholds for your repurchase cycle.
03.
Sequence
We build email and SMS sequences with offers per risk tier.
04.
Measure
We track reactivation and revenue vs. control monthly.
Proof it works
What we have already shipped
Case study
The Meatery
AI Voice CRM, Shopify multi-tenant
Read the case study
Free tool
Win-Back Sequence Template
Free resource for E-commerce & DTC Brands.
Open the free tool
The offer
Free 30-minute discovery call
We listen first. No pitch decks.
Book a discovery call
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